Cleopatra are specialists in the manufacturing and supply of superior quality hygiene products. With extensive industry experience and state of the art production capabilities; Cleopatra has grown to become an established, leading supplier of private label brands across Africa. As a key supplier and strategic partner to leading modern trade retailers, Cleopatra has supplied the retail sector with a variety of superior quality products and brands. It’s ever-expanding in-house infrastructure ensures efficient production, superior quality control standards, a defined route to market and in-house lab testing sites ensures the ability to consistently supply and deliver unparalleled quality in production and supply.

OUR VISION

We aim to continue providing trusted disposable hygiene products to meet the needs of our customers and their consumers by creating brands that stand for value and unsurpassed quality.

Our focus will always remain on creating quality and efficiency through product and service delivery across Africa

OUR MISSION

We will continually seek innovative solutions and practices in order to expand our production and distribution networks across Africa. Our passion, experience, and integrity within the manufacturing sector will always ensure consistency in excellence.

OUR VALUES

Our value system is defined by business practices that is maintained in an ethical manner, with priority given to fair trade that is in line with legislature. Each business practice is set to maintain and build on the respect and relationships we form with our consumers, customers, suppliers, employees, immediate environment and the broader community within which we operate.

OUR STORY

It all began with the supply of capital equipment which formed the OSCO Group in 1975. OSCO successfully supplied refrigeration equipment and sundries to the major retailers in South Africa for two decades after which the business found the need to expand the company portfolio and founded Cleopatra Tissue Products (Pty)Ltd.

In 1999, Cleopatra Tissue Products (PTY) Ltd was formed with the objective of being the largest manufacturer of disposable hygiene products across Africa. Since Cleopatra was launched, this objective remained top of mind with its road map of asset expansion, expanding distribution footprint, and private label brand creation in partnership with South Africa’s leading retailers.

In 2005, The DryNaps brand was launched and over the years, has grown by providing high-quality nappies to the formal and informal sector. By 2008, Cleopatra sets up their first diaper line, manufacturing nappies in South Africa. With local and import expertise, Cleopatra was able to provide quality, at competitive pricing. With significant growth and expansion throughout the retail sector, a go-to-market business function was setup. This would ensure customers and retailers would receive turn key private label solutions directly from Cleopatra.

In line with business growth, in 2013 Cleopatra expand its manufacturing functions by introducing state-of-the-art diaper production lines housed in a new 20 000 sq. meter facility. The new premises was set up with a fully equipped R&D and Quality Control Lab, a first of its kind in South Africa. Further business expansion in 2018 saw an additional 10 000 sq. meters of warehousing facility to house finished goods and raw materials. The new warehouse facilities created the hub to extend our distribution reach throughout Southern Africa including Namibia, Angola, Zambia, Botswana, Zimbabwe, and Mozambique. In addition, the distribution network utilizes depots in the main centers of Bloemfontein, Port Elizabeth, George, and East London.

By 2018, Cleopatra secures its position in the marketplace, leading successful partnerships in the Private Label business with leading modern trade retailers. The business further expanded its offerings, by introducing Wet Wipes and Pull-Ups.

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